Domino’s™ is an Icon in the Pizza Biz… love ‘em or hate ‘em, you just GOTTA know who they are.  And yet, they’ve been going through some ‘self flagelation’ on the order of pre-renaissance religious zealots in an effort to tweak their “Brand”.   Does that tell you anything about ‘Branding’?   If it doesn’t  check your […]

It’s all about the relationship “In my neighborhood, if somebody comes up and says, “Hey Bob, this is Joey, he’s a friend of ours.  He wants to talk to you”. I don’t say, “What about”? And Joey doesn’t say, “I want to discuss X Y & Z”.  He says, “Come sit down.  Have something to […]