No strings no add on’s –  my gift to you for the 2011  

All real progress begins with the truth.   If you want to get on the right track,  you need to know where you are first.  Then, make an honest evaluation of your current situation and position and  ‘own’ it. Only then – can you take the steps needed to get where you’d rather be.

What you need is a kind of  “COMPASS ” to point you in the right direction.  The same way that hikers and explorers rely on a compass to point out true North, you need a way to find your own True North in your business and in your life. 

So….  A while back, I put something together for my Coaching Club Members to do just that very thing! They (and I) have been using it for years.  It’s the first order of business at the end of the “old year”.  It helps to “RE-ORIENT” you and get you pointed “TRUE NORTH”. 

Because I think this is SO IMPORTANT  for ALL PIZZERIA OWNERS  (Now More Than Ever!) I’m putting it out there for you too. Click here info@pizzaprofitsystems.com and put “ Real Truth Compass” in the subject line for a FREE COPY of the ‘Real Truth Compass’© tool that will help you get a handle on things.

Limited time (3 Day) offer…

Use the tool, complete the exercise(s) and get your bearings.  If you’d like a review, email it back and I’ll do a CONFIDENTIAL review and comment on the first 15 I get.   It’s good for the soul and let’s me work “On The Side of  The Angels” but, sorry, I can’t extend beyond the 3 day limit!

First come, first served,  You Snooze You Looze…..

Stay Sharp! 

PJ

It’s all about the relationship

“In my neighborhood, if somebody comes up and says, “Hey Bob, this is Joey, he’s a friend of ours.  He wants to talk to you”. I don’t say, “What about”? And Joey doesn’t say, “I want to discuss X Y & Z”.

 He says, “Come sit down.  Have something to eat.”  Then we sit and get to know each other. We talk about our families. We talk sports or politics. We talk about …whatever.  And IF we get comfortable with each other, issues can be brought up.

But, the relationship comes first, because important issues are too dangerous to be brought up between strangers.”

 EATING WITH THE ENEMY   Robert Egan  St Martin’s Press

Wise guy references aside, this IS an important point.  If you want to “talk” to someone about IMPORTANT issues, then you have to establish a relationship.

Ignore this and  YOU will be ignored.

In the Pizza Biz we deal with very important issues…  Food  & Money

If you want to get into a conversation with your customers, you need to give them a GOOD REASON why they should talk to you.

 The bar has been raised… and raised high

 Platitudes like    Great Taste… and    Old World Flavor…   DON’T CUT IT ANYMORE

You have to establish the relationship with your potential customer to get them to buy from you AND you have to CEMENT the relationship with your current customers to get them to KEEP buying from you.

It ain’t easy,  but it IS rewarding…

Stay  Sharp,

PJ Giannini

Almost 3000 years of food evolution has taken place for the pizza pie to reach its current delicious state today. Although flat breads have been around for 6000 years, the word “pizziare” started appearing in Italian writings as far back as 1000 B.C. The word pizza itself is believed to have originated from an “Old Italian” word meaning “a point,” which in turn became the Italian word “pizziare,” which means to pinch, or to pluck.

Tomatoes were first introduced to Italy from South America in 1522. At first the tomato was believed to be poisonous. Fortunately, the poorer peasants of the region finally overcame their doubts about tomatoes in the 17th century and began adding it to the bread dough, and the first pizzas were created.

As the popularity of the tomato became widespread, mozzarella cheese was slowly gaining ground. Mozzarella had become available in Italy only after water buffalo were imported from India in the 7th century, (mozzarella was first made with water buffalo milk). Its popularity grew very slowly until the last half of the 18th century, but the cheese and tomatoes did not meet on a pizza until 1889.

In 1889, an Italian tavern owner named Don Raffaele Esposito developed a pizza featuring tomatoes, mozzarella cheese and basil – ingredients bearing the colors of the Italian flag. He named it the Margherita Pizza, after the Queen of Italy, Margherita Teresa Giovanni. Thus, modern-day tomato-and-cheese pizza was born.

In the later half of the 19th century, pizza migrated to America with the Italians. By the turn of the century, the Italian immigrants had begun to open their own bakeries and were selling groceries as well as pizza. Gennaro Lombardi opened the first true U.S. pizzeria in 1905 at 53 1/3 Spring Street in New York City, a part of town known as “Little Italy.”

Source: Wheat Foods Council www.wheatfoods.org